Digital Marketing for Brisbane Businesses

In 2017 we have expanded to provide comprehensive Digital Marketing services to small and medium businesses. As with our IT solutions, we take the time to get to know your business and it’s needs to develop an effective strategy, the associated budget, and expected outcomes. Each client receives a solution that is highly customised, incorporating tools and resources that are needed to achieve their business objectives.

Whether you’re starting a new business or looking to expand your current reach, digital marketing offers cost-effective and results for small and medium businesses. Used in conjunction with traditional marketing (print, radio and networking), digital solutions allow for targeted communications to grow your customer base and facilitate loyalty.  

We also recommend our monitoring services to business that are well-established and are invested in maintaining a positive brand image. We use specialized software to monitor online conversations that concern your business and use professional language to timely facilitate positive sentiment.

Services

Depending on your needs, we may offer to:

  • Design, host and maintain your website
  • Create and manage all your social media channels (Facebook, Instagram, TripAdvisor, Zomato etc)
  • Create and manage all paid digital advertising (Facebook ads, Google Adwords, Influencer marketing etc)
  • Facilitate internal communications with your customers (newsletters, loyalty programs etc)

We will meet to discuss your business’ objectives, budget and current marketing activity. Technica will then develop a Proposal document that outlines our recommended marketing approach, the resources required and the tools to be used. This is a collaborate phase of our partnership and we seek feedback from clients and include that input into the Marketing Strategy.

Our Solution

We provide a two-phase marketing solution to our clients – Marketing Strategy and Ongoing Digital Management.

Pop Quiz

Do you need help with managing your marketing and brand image? Answer the questions below to find out!

Does your business have a website?

A clean, professional and regularly-updated website should be the cornerstone of your business. More important than any business card, your website needs to effectively communicate all the information your potential clients may require. Your website’s data needs to be regularly reviewed to ensure all visitors are hitting the right pages and taking the desired actions.

Does your business have social media accounts?

If you do – fantastic! You need to ensure you have dedicated resources to promoting, managing and listening to all social media accounts associated with your brand. If not, the chances are that unaffiliated pages have been created by customers and platforms (i.e. Google Plus). If the prospect of unsupervised brand pages concern you (as it should), get in touch with us on 1300 886 406.

Do you regularly engage with your customers?

It is far easier to keep current customers happy than try to recruit new ones every time. Luckily, digital channels have made it easier than ever to maintain relationships with clients who value and care about your business, with the prospect of them becoming your brand ambassadors! A carefully curated content calendar is required, as well as a timely professional response from the business in order to maintain and grow this relationship.

Do you know what your customers are saying about you?

Customers often talk about a brand and it’s service in two ways – directly and indirectly. They may leave reviews, comments and send messages to your social media accounts, with the intent of being heard by the business in questions. In addition to that, they may also check-in into your location, recommend your services to friends and use unofficial hashtags. In order to understand your current brand image, you need to ensure that resources are allocated to monitor, curate and direct all forms of communication.

What is your marketing budget?

Every business requires a marketing budget, although sizes vary significantly according to business size, it’s needs and prospective growth patterns. Thanks to the latest digital tools, even $1 spend per day can be used to target people who have visited your website, your competitors’ websites or have viewed your page on social media. Call us on 1300 886 406 to discuss your options.

How can we help you?

Marketing Strategy

Following acceptance of the Proposal, Technica will develop a detailed Marketing Strategy that your business can utilise to unify and plan all promotional activity.

  • The document will take into consideration the performance of past and current marketing initiatives, the specifics of the target audience and will identify the unique value proposition of the business.
  • A thorough background analysis will be carried out, including, but not limited to:
    • Analysis of all relevant internal and external factors
    • Survey of the business strengths, weaknesses, opportunities and potential threats
    • Customer segmentation may also be conducted, depending on availability of data and verbatim input from management
  • The marketing plan will include:
    • A clearly identified brand identity for all future communication to adhere to
    • Succinct marketing objectives, and a list of social, digital and traditional tools required to reach each objective
    • A roadmap that breaks down the all key activities into smaller, manageable tasks
    • Activity targets for all parties to adhere to
    • A detailed plan for the website overhaul, including a website map, key content areas and visual guidance

Ongoing Digital Management

In order to execute the proposed marketing plan, Technica is available to work with your business on ongoing basis. Our responsibilities could include:

  • Supervision and guidance of all digital marketing (including changes to the website, social media presence and paid digital marketing)
  • Managing all paid social advertising and providing regular updates to management regarding the budget use and the results achieved
  • Contribute to and review the your regular newsletter
  • Curating and publishing of all content to social media and Google pages
  • Monitoring and responding to reviews and comments to all social media channels
  • Monitoring and responding to user-generated content (photos, videos and comments), and escalating issues to management if needed
  • Provide insight and guidance to ensure adherence to the marketing strategy of the following activities
    • Print advertising, including posters, fliers, brochures and signage
    • Further improvements to the website and other online presence
    • Any other relevant marketing activities
  • Continue looking for ways to further extend the reach of your business brand, by researching new strategies, tools and resources